Cartier Watch
House of the Tank Watch

  which watches pocket watch and wristwatch
which watches pocket watch and wristwatch
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The history of Cartier goes back to 1847 when Louis Francois Cartier takes over a jewellery work shop in Paris. Then in 1872 Alfred, Louis Francois son becomes a partner in the jewellery business. 1898, Alfred makes his son Louis a partner in the business and changes the name to Alfred Cartier & Fils. The name Cartier has always been assocciated with luxury goods and it was from the beginnings as a jewellery designer that Cartier has built its reputation. Cartier Santos-Dumont
1911 Santos-Dumont wrist watch is launched, inspired by the first model made in 1905 for the famous Brazillian balloonist Albert Santos Dumont. The popularity of this early model wrist watch helped change the perceptions of the watch buying public to believe that the wrist watch was more than just an effeminate piece of jewellery. Cartier then released the Tank wrist watch in 1919 (Inspird by the tanks where the tracks were longer than the body). The tank watch goes on to become one of the most popular and durable designs in watches, and also one of the most faked or copied watch of all time. In 1910 Cartier invented the deployable buckle for the wrist watch.
Cartier Pasha Although the tank watch was not aimed at Cartiers normal luxury market, other early watch models were. These include the Baignore, Tortue, and Tonneau all of which are still on sale today. Then in 1932 came the Pasha, the first luxury water resistant watch (the rolex oyster was already on sale at an inexpensive price) which was made for the Pasha of Marrakesh, so that he would know when to get out of his swimming pool.
Cartier maintains records of all watches sold so a collector can establish provinence of their watch. Cartier continues its focus of watches for the luxury market and continues to keep pace with fashion and trends in the current market. The quality of Cartier watches, technically and artistically make Cartier one of the classics in the watch making market.




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